DONAULAND and CALL DIRECT, Austria: Distribution partnership established

The challenge:

DONAULAND, a subsidiary of the Bertelsmann Group, is Austria's leading book and media supplier. In addition to the core business, DONAULAND offers its members products and services of cooperation partners.
DONAULAND plans to build-up a financial service to sell insurance products to their customers.

The solution:

Capellmann Consulting was assigned to find the suitable insurance partner and to identify promising insurance products to sell to the DONAULAND target group.

Scope of work:

Market analysis and first meetings with potential partners: CALL DIRECT selected, the direct insurance unit of the UNIQA Group
Develop the cooperation agreement between the partners
Propose a test pattern for the first joint advertisement campaign
Implement the agreed advertisement campaign
Process planning and control
Organisational management

The result:

First tests successful
Long-term partnership established